Discovery
Understanding the Brief
Client Provides
- Project brief or idea
- Audience description
- Platform or intended use
- Any existing brand guidelines
- Reference examples if available
We Review
- Production goals and key messages
- Audience and platform requirements
- Scope, complexity, and feasibility
- Timeline requirements
What Gets Confirmed
- Initial production direction
- Whether an enquiry is suitable to progress
- Next steps for planning
Understanding the brief fully before any production activity prevents misaligned expectations, scope creep, and wasted effort. A clear discovery stage protects both the client and the production.